Looks like AI is alright, alright, alright to actor Matthew McConaughey…and a slew of other celebrities too.
According to a new report from Variety, Matthew McConaughey has partnered with the AI audio company ElevenLabs for a new project, a Spanish-language audio version of his newsletter “Lyrics of Livin’,” and the actor doesn’t even need to know Spanish to do it. McConaughey’s voice will be cloned and the audio will be created using ElevenLabs technology.
In addition to the new collaboration, McConaughey, who reportedly has worked with ElevenLabs before, is now an investor in the company as well.
“Since our first conversation, I’ve been impressed by how the ElevenLabs team has taken the magic of the core technology and turned it into products that creators, enterprises and storytellers use daily,” McConaughey said in a statement. “I launched my newsletter, ‘Lyrics of Livin’,’ as a way to share stories and ideas in my own voice with those who want to listen. Now, thanks to ElevenLabs, ‘Lyrics of Livin’’ is expanding with a Spanish language edition, allowing us to reach and connect with even more people.”
Mashable Light Speed
ElevenLabs launches Iconic Voice Marketplace
McConaughey’s not the only celebrity partnering with ElevenLabs either. ElevenLabs also announced the launch of its new Iconic Voice Marketplace, which will let third-parties request approval to use AI-cloned voices from a roster of famous actors, musical artists, and sports stars.
Acting legend Michael Caine has shared that he will be cloning his voice for the company’s Iconic Voice Marketplace. ElevenLab’s also shared a list of other voices (alive and dead) available in its Iconic Voice Marketplace, including Judy Garland, John Wayne, Liza Minnelli, Laurence Olivier, Maya Angelou, and Babe Ruth. The marketplace also includes historical figures such as Thomas Edison and Mark Twain. According to ElevenLabs, there are currently 28 celebrity voices available in the marketplace. (Note: Matthew McConaughey is not part of the Iconic Voice Marketplace.)
Hollywood, SAG, and other actors and artists’ representatives have struggled with how to deal with the growing threat of AI over the past few years. Studios looking to cut costs continue to push for AI, whereas artists and their fans have criticized the use of AI in the arts. Recently, Zelda Williams, daughter of the late Robin Williams, denounced the use of AI to create depictions of her father online without any consent.
ElevenLabs has clearly been paying attention with its Iconic Voice Marketplace, highlighting how it requires artists or their families to fully consent to any AI usage of the celebrity’s likeness.
However, the fact that legends like Michael Caine are taking part in this shows that some actors may feel like this is the way the industry is going, whether they like it or not, and adapting is the best way to maintain some control over their voice.
Topics
Artificial Intelligence
Film
