Kim Kardashian isn’t skimping on the potential of shapewear.
That’s why the Kardashians star’s SKIMS brand just released a face wrap designed to shape the jawline.
Described on the label’s website as “the first-ever face innovation,” the swaddle—which comes in dark brown and tan colors—is made with “signature sculpting fabric and infused with collagen yarns for ultra-soft jaw support.”
“You know we’ve been doing shapewear for a really long time,” Kim began in a video shared on her Instagram Stories July 29, “and now we’re going to offer really amazing face shapewear, which is such a necessity.”
She added, “It just snatches your little chinny chin chin with the jaw, and it’s super comfortable to wear at night or just around the house.”
But not all fans were sold on the new product, with some likening it to bandages for plastic surgery.
“‘Post-op core’ is the new thing now??” one Instagram user joked quipped under SKIMS’ announcement, while another quipped, “This is what healing after a facelift or chin lipo looks like.”
