But when it comes to another monumental parenting task—ensuring they fuel up with enough healthy nutrients—she’s unlocked a bit of a cheat code.
After years of piecemealing together vitamins, probiotics and other nutrients for her little ones, Shawn floated the idea for a kid-focused greens powder to Beam’s co-founder Matt Lombardi, known better as Uncle Matt to Drew, Jett and Bear.
“He ended up creating something for my children, not to be mass-produced,” she said of the vitamin-, folate-, calcium-, and zinc-packed powder. And after much tinkering, the Kids All-in-One Superpowder her children have been adding to their nightly chocolate milk for months now is available for others to purchase.
As for the test audience, “They love it,” Shawn said of Drew and Jett, “and they even know it’s their vitamins but they have never questioned that. They just want their chocolate milk.”
