Fall is here and with it arrives another Amazon Prime event. You may be wondering if you should pull the trigger on deals you’ve been eyeing once the official sale kicks off or wait until the next Prime event. We’re here to lay out all the details to help you decide, including when to expect the next Prime Day.
When is the next Prime Day?
While it may seem like Amazon is holding Prime events every other month, Prime Day technically only happens once a year in the summer. However, Amazon has also been holding another major sale event the past three years in the fall (called Prime Big Deal days). For all intents and purposes, it’s colloquially known as Prime Day 2 or October Prime Day. Amazon has also held a week-long shopping event in the spring, dubbed Amazon’s Big Spring Sale, for the past two years. The deals aren’t quite at the level of Prime Day, but it is considered Amazon’s first major savings event of the year.
In 2025, Prime Day proper kicked off on July 8 and ran through July 11. Yes, that’s four full days of deal shopping, marking the longest Prime Day ever. While it was longer than usual, the sale still fell at its usual time: Amazon historically holds the Prime Day event in mid-July with a Tuesday start date.
If you missed out on Prime Day proper, fall presents another opportunity to shop some sweet sales. Prime Big Deal Days, aka October Prime Day, will run from Oct. 7 through 8 in 2025 — following the same schedule it has since its 2022 debut.
This year’s event promises millions of deals across categories, giving customers a head start on holiday shopping. Plenty of early deals have already caught our eye, and you can follow along with the best discounts in Mashable’s Prime Day hub.
Mashable Deals
Are Prime Day deals worth it?
It’s hard to get excited for a huge shopping event when you have recession on the brain. Everything from electronics to clothes to cleaning supplies has become more expensive this year due to President Donald Trump’s tariffs and other general economic chaos.
If you’re wondering whether or not Prime Big Deal Days is actually worth shopping, inflation-weary shoppers can rest assured that Prime Day is notoriously full of great deals. Besides Black Friday and Prime Day proper (in July), it’s probably the best time of year to buy Amazon devices, Apple products, robot vacuums, everyday essentials, smartwatches, headphones, and more. If you’re in the market for tech, it’s certainly worth perusing. Mashable has a running list of the best October Prime Day deals that can give you more in-depth analysis on what products are worth grabbing and which ones are worth passing on.
