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Ahead of Charlie Kirk’s memorial service, his organization, Turning Point USA (TPUSA), added new commemorative merchandise to its online store this week.
The 11 new items are available ahead of Kirk’s celebration of life ceremony, which is scheduled for Sunday at State Farm Stadium in Arizona. President Donald Trump will speak at Kirk’s memorial service along with Vice President JD Vance, Secretary of State Marco Rubio, Secretary of War Pete Hegseth and Director of National Intelligence Tulsi Gabbard.
‘THIS IS THE TURNING POINT:’ TPUSA SAYS CAMPUS CHAPTER REQUESTS SURGE OVER 54,000 AFTER KIRK’S ASSASSINATION
Many locals and students returning to campus on Monday, Sept. 15, 2025, stopped by a memorial at Utah Valley University to pay their respects to conservative influencer Charlie Kirk, who was assassinated less than a week ago. (Fox News Digital/Deirdre Heavey)
One T-shirt features a line-art illustration of the Kirk family walking hand in hand, with a halo above Charlie Kirk’s head. Under the image, in bold block letters, the shirt reads “NEVER SURRENDER,” and beneath, in script, it says “Love, An American Mother.” A black shirt dubbed as the memorial tee, features a bold distressed graphic with the words “This Is Our Turning Point.” The new merchandise also includes baseball hats and stickers.
TURNING POINT USA SAYS INTEREST IN WORKING AT THE ORGANIZATION SURGED AFTER CHARLIE KIRK’S DEATH
In addition to the new merchandise, Kirk’s books are charting in Amazon’s top 20, and his podcast has soared to the No. 1 position in multiple categories. Meanwhile, millions have gravitated to Kirk’s social media presence in the wake of his assassination. The spike has been especially pronounced on YouTube, where subscriber growth has translated into higher view counts and a jump in estimated earnings.
A T-shirt on the Turning Point USA online store with new merchandise honoring Charlie Kirk. (Turning Point USA)
‘THIS IS THE TURNING POINT:’ TPUSA SAYS CAMPUS CHAPTER REQUESTS SURGE OVER 54,000 AFTER KIRK’S ASSASSINATION
Kirk was assassinated on Sept. 10 during an outdoor event at Utah Valley University. The gathering was the first stop on TPUSA’s planned “American Comeback Tour,” and, at first, nothing seemed out of the ordinary. The charismatic founder of TPUSA gained recognition for his signature political debates on college campuses. Before the shot that killed him was fired, Kirk sat under a white tent marked with the slogan “Prove Me Wrong,” fielding open-mic questions from thousands.
Turning Point USA founder Charlie Kirk was shot and killed during an event Thursday in Utah. (Trent Nelson/The Salt Lake Tribune via Reuters)
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After his death, TPUSA has seen a massive surge in inquiries for new college chapters as the organization works to advance Kirk’s vision. Andrew Kolvet, executive producer of “The Charlie Kirk Show,” said the organization has received more than 54,000 requests to establish new campus chapters, adding to its current network of 900 official chapters.
He also told Fox News Digital that he has “personally received hundreds of offers to work” for TPUSA.
