Chipotle is rolling out drone delivery. That means your next burrito could come zipping down out of the sky…for…whatever reason.
The fast casual chain announced this week it was rolling out what it’s calling “Zipotle” to a small number of customers. Zipotle is a reference to Zipline, an autonomous drone delivery company, which will do the dropping off for Chipotle.
Right now, Zipotle will be available online in Rowlette, Texas, a Dallas suburb. How it works is pretty simple: Customers order on the Zipline app, a local Chipotle prepares the order, and then the drone flies to the address, hovers at about 300 feet, and drops the order down via a carrier.
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While delivering burritos via drone feels a little silly, Chipotle has sold the program as an environmentally friendly delivery option.
“Zipotle is a quick and convenient source of delivery that lets guests enjoy our real food from places that are traditionally challenging to serve, including backyards and public parks,” said Curt Garner, president, chief strategy and technology officer at Chipotle, in a statement. “Zipline’s commitment to building an efficient, environmentally friendly delivery experience is synonymous with our mission to Cultivate a Better World.”
