In a world where prices keep going up, it’s no wonder we’re all trying to find affordable dupes for our favorite makeup and skincare.
There’s no shame in trying to find cheaper versions of our favorite high-end products because let’s face, no one actually wants to spend $70 on a foundation.
These days, opting for lower-priced makeup and skincare doesn’t mean you have to skimp on quality. Drugstore brands have really stepped up their game, delivering top-performing products that are so similar to their expensive high-end counterparts, except at prices that won’t make you go broke.
And if there’s one drugstore queen who takes the crown for creating the best alternatives, it’s e.l.f. Just a few years ago, they were known as the “dupe” brand, but now, they’ve garnered a cult-status all their own — and for a good reason.
They’re able to give us exactly what we want: cheap makeup and skincare that mimics and rivals those you’d find at say, Charlotte Tilbury, Milk Makeup, Glow Recipe and Anastasia Beverly Hills, to name a few.
These e.l.f. products work just as well, if not better, than high-end options — and have the reviews to prove it.
From contour wands to smoothing primers and juicy lip plumpers, we rounded up a list of the best e.l.f. products that work just as well (or better) than the the pricey high-end stuff and are all under $13.
