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Amazon’s Apple deals are looking especially juicy and ripe this week. The retail giant’s fourth annual Prime Big Deal Days sale runs through Wednesday, Oct. 8, and it’s ushering in some record-low prices on Apple Watches, AirPods, iPads, and MacBooks.
This year, the “October Prime Day” sale (Amazon’s unofficial Black Friday kickoff event) comes hot on the heels of Apple’s “Awe Dropping” launch of new iPhones, Apple Watches, and AirPods. Deals on the new iPhone 17 series or iPhone Air are highly unlikely — no luck yet, at least — but the brand-new Apple Watch Series 11 and SE 3 are already seeing their first teensy discounts in honor of the occasion.
If you don’t mind some slight spec downgrades, Amazon is doling out even more impressive discounts to those wearables’ predecessors: The Apple Watch Series 10 and second-gen SE with cellular connectivity are on sale for $329 and $219, respectively. Those prices blow past their previous all-time lows.
200+ October Prime Day deals: Save on Apple, Sony, Samsung, and Lego
Other Apple devices that are cheaper than ever this Prime Big Deal Days include the AirPods 4 (now starting at just $89), the 11-inch M3 iPad Air (now $449), and the M4 MacBook Air (now $799 in the 13-inch size). In total, we’ve spotted over two dozen Apple products that are chilling at record-low prices. Even more impressively, Best Buy hasn’t been able to beat any of them during its competing Techtober Sale; it’s just matching some.
Read on for a rundown of our top picks. We’ll continue to monitor prices (marked with a 🔥) as Prime Big Deal Days progresses, so check back often.
Be the first to know about the best October Prime Day deals. Follow Mashable’s Prime Big Deal Days live blog and keep checking back for the latest discounts, stock alerts, and deal drops.
Best AirPods deal
Why we like them
Apple’s latest wireless earbuds are one of our favorite pairs for budget shoppers, offering “five hours of battery life and smooth sound quality,” per Mashable’s Samantha Mangino. (She especially recommends them for iPhone and iPad owners because they connect seamlessly with those devices.) Dirt-cheap AirPods are a Prime Day staple, and Amazon really delivered this Prime Big Deal Days: The standard AirPods are only $89 right now (normally $129), while the ANC version is just $119 (usually $179). You’ll lock in an all-time low either way.
Read Mashable’s full review of the Apple AirPods 4 with ANC.
More AirPods deals
Best Apple Watch deal
Why we like it
While the Apple Watch Series 10 is virtually identical to its successor in terms of features and design, its battery life is a bit worse. That’s not ideal if you plan to regularly use tracking tools like Sleep Score, which get less accurate in Low Power Mode, but it’s an easy sacrifice at a price like this. The rose gold Series 10 with cellular connectivity and a light blush sport band is now just $329 — a 34% savings and a new all-time low. Before this month, it never dipped below $370.
This deal is so good, we almost think it might be a fluke on Amazon’s part (either that or an inventory-clearing clearance discount).
Read Mashable’s full review of the Apple Watch Series 10.
More Apple Watch deals
-
Apple Watch SE, 2nd Gen (GPS, 40mm) — $169.99
$249(save $79.01) -
Apple Watch SE, 2nd Gen (GPS, 44mm) — $199
$279(save $80) 🔥 -
Apple Watch SE, 2nd Gen (GPS + cellular, 44mm) — $219
$329(save $110) 🔥 -
Apple Watch SE, 3rd Gen (GPS, 40mm) — $239.99
$249(save $9.01) 🔥 -
Apple Watch SE, 3rd Gen (GPS, 44mm) — $269.99
$279(save $9.01) 🔥 -
Apple Watch Series 10 (GPS, 42mm) — $279
$399(save $120) 🔥 -
Apple Watch Series 10 (GPS + cellular, 46mm) — $359
$529(save $170) 🔥 -
Apple Watch Series 11 (GPS, 42mm) — $389.99
$399(save $9.01) 🔥 -
Apple Watch Series 11 (GPS + cellular, 42mm) — $489.99
$499(save $9.01) 🔥 -
Apple Watch Series 11 (GPS + cellular, 46mm) — $519.99
$529(save $9.01) 🔥 -
Apple Watch Ultra 2 (GPS + cellular, 49mm) — $649
$799(save $150) 🔥
Best iPad deal
Why we like it
The latest 11-inch iPad Air isn’t vastly different from its M2 predecessor, but its better battery life (over 14 hours per charge) and faster M3 processor are both appreciated upgrades. That impressive performance, plus the fact that iPadOS 26 now supports a nifty windowing system, makes it a solid MacBook alternative for shoppers on a budget. We think it’s the best iPad for most people, especially now that it’s down to just $449 at Amazon — that’s its best price on record.
Mashable Deals
Read Mashable’s full review of the 13-inch Apple iPad Air (M3).
More iPad deals
-
Apple iPad, 11-inch (A16, WiFi, 128GB) — $279
$349(save $70) 🔥 -
Apple iPad mini (A17 Pro, WiFi, 128GB) — $399
$499(save $100) -
Apple iPad, 11-inch (A16, WiFi + cellular, 128GB) — $449
$499(save $50) -
Apple iPad Air, 11-inch (M3, WiFi, 128GB) — $449
$599(save $150) 🔥 -
Apple iPad Air, 13-inch (M3, WiFi, 128GB) — $649
$799(save $50) 🔥 -
Apple iPad Pro, 11-inch (M4, WiFi, 256GB) — $899
$999(save $100 -
Apple iPad Pro, 13-inch (M4, WiFi, 256GB) — $1,099.99
$1,299(save $199.01)
Best MacBook deal
Why we like it
The M4 MacBook Air is an absolute powerhouse, outperforming 89% of the laptops in our current testing database. Compared to the previous-gen M3 model, it features a better 12MP Center Stage camera and open-lid support for two external displays. The 13-inch model is now on sale for just $799 (typically $999), which is yet another all-time low.
Read Mashable’s full review of the 15-inch Apple MacBook Air (M4).
More MacBook deals
MacBook Airs
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Apple MacBook Air, 13-inch (M4, 16GB RAM, 512GB SSD) — $999
$1,199(save $200) 🔥 -
Apple MacBook Air, 15-inch (M4, 16GB RAM, 256GB SSD) — $999
$1,199(save $200) 🔥 -
Apple MacBook Air, 13-inch (M4, 24GB RAM, 512GB SSD) — $1,199
$1,399(save $200) -
Apple MacBook Air, 15-inch (M4, 16GB RAM, 512GB SSD) — $1,199
$1,399(save $200) 🔥 -
Apple MacBook Air, 15-inch (M4, 24GB RAM, 512GB SSD) — $1,399
$1,599(save $200) 🔥
MacBook Pros
-
Apple MacBook Pro, 14-inch (M4, 16GB RAM, 512GB SSD) — $1,330
$1599(save $269 with on-page coupon) -
Apple MacBook Pro, 14-inch (M4, 16GB RAM, 1TB SSD) — $1,599
$1,799(save $200) -
Apple MacBook Pro, 14-inch (M4 Pro, 24GB RAM, 512GB SSD) — $1,799
$1,999(save $200) -
Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD) — $2,249
$2,499(save $250) -
Apple MacBook Pro, 16-inch (M4 Pro, 48GB RAM, 512B SSD) — $2,599
$2,899(save $300) -
Apple MacBook Pro, 14-inch (M4 Max, 36GB RAM, 1TB SSD) — $2,869
$3,199(save $330) -
Apple MacBook Pro, 16-inch (M4 Max, 36GB RAM, 1TB SSD) — $3,099
$3,499(save $400)
Apple accessory deals
Live
Latest Updates
6 minutes ago | October 7, 2025
Amazon finally got its act together and matched Best Buy’s deal on the Apple Watch Ultra 2. (For the first few hours of Prime Big Deal Days, it was completely out of stock there.) It’s on sale in several colors and styles for $649, or $150 off — a new record-low price by 99 cents.
50 minutes ago | October 7, 2025
This just in: The brand-new Apple Watch SE 3 is on sale for Prime Big Deal Days. It’s only $9.01 off (same as the new Series 11), but it’s also less than three weeks old, so we’ll take what we can get.
2 hours ago | October 7, 2025
Beats is owned by Apple, and many of the audio brand’s most popular products are on sale. Unlike Apple audio products, Beats play well with Android devices, making them a more versatile option. In the last hour, the Beats Studio Buds dropped an extra $10 in price.
6 hours ago | October 7, 2025
The best Prime Day deal on the Apple Watch Ultra 2 isn’t actually at Amazon, where this past-gen model is out of stock. Instead, head to Best Buy, where you can pick up this premium smartwatch and fitness tracker with a hefty discount.
6 hours ago | October 7, 2025
While Amazon often discounts newly released Apple products during its fall sale, that’s not the case so far this year. While you can grab a $10 discount on the new Apple Watch Series 11, that discount was available before October Prime Day began.
So far, we aren’t seeing the discounts we hoped for on the new AirPods Pro 3, Apple Watch Series 11, or Apple Watch Ultra 3. The minute these new releases go on sale, we’ll update this shopping guide.
6 hours ago | October 7, 2025
Prime Big Deal Days just started, but already we’ve spotted the lowest-ever prices on select AirPods and the most popular MacBooks and iPads. Take advantage of these record discounts, as Apple products sometimes sell out during big Amazon shopping events:
